Now our journey led us to pursing our Masters of Science degrees in Kinesiology where we got to work in an obesity and exercise physiology lab. Here we got to see the big picture and began to really appreciate the magnitude of the obesity problem that exists in North America.
Rates of diabetes, cancer, cardiovascular disease, and childhood obesity are rising faster than ever. And it doesn’t stop there, almost everyone nowadays is complaining about either acid reflux, migraines, fatigue, indigestion, chronic pain, acne, you name it. So it became our mission. To create an online personal training resource with which we could help the greatest number of people, as efficiently as possible. To not only help men and women get into the best shape of their lives but improve their overall fitness and health. We took everything we learned conducting research in the obesity and exercise physiology lab and created an online system where we could work with clients closely.
After the Masters of Science program, Pedi went on to get his degree as a Registered Holistic Nutritionist. This qualification really helped us in appreciating the importance of nutrition and lifestyle factors for fitness and overall health. It added a whole other dimension to our understanding and to the client experience.
Consequently the more we learned, the better shape we got into. Which led us to competing in fitness competitions – to become the product of the product. In 2011, Paul placed 2nd at the 2011 WBFF World Championships earning his pro card. He then went on to place 6th in his first show as a pro. In 2011, Pedi won 1st place at the WBFF Edmonton Championships earning his pro card. He went on to placing 2nd at his first show as a pro.